Assessment of constraints faced by farmers about online agricultural marketing

Abstract

The study investigated constraints faced by the farmers about online agricultural marketing and suggestions to overcome them. The present study involved a sample size of 180 farmers who are using online agricultural marketing from six districts of Marathwada region, Maharashtra state namely Parbhani, Hingoli, Nanded, Beed, Jalna, Chatrapati Sambhajinagar. Constraints were identified, quantified, and ranked based on frequency and percentage revealing a lack of technical guidance on online agricultural marketing, online demand for farm produce leads to hurdles in transporting the goods to consumers, lack of internet facilities in rural areas, lack of uninterrupted electricity in rural areas, I do not feel secure about online financial transactions, lack of knowledge about proper use of online agricultural marketing platform.