Supply chain of cut flowers with special reference to north-eastern region (NER): A case study

Abstract

The Northeastern region of India, with its unique biodiversity and congenial climatic conditions, holds immense potential for floriculture development. The floriculture sector has been blossoming in the area, significantly contributing to the regional GDP through promising employment, income opportunities, and sustainable livelihood. Among the flower crops, high value and low volume crops are promising in the North-Eastern region some of which include orchids, roses, lilies, bulbous ornamentals, anthurium, gerbera, baby’s breath etc., and can be viewed as a prospective commercial hub. However, floriculture is at a nascent stage in the north-eastern states of India. To realise its potential, a well thought out strategy involving all stakeholders and government support is required. The current supply chain of floriculture crops in the NER is very complex involving many stakeholders between farmers and consumers causing price rise and value degradation. Poor road conditions, non-availability of vehicles, lack of cool chain facilities and high air logistic costs are also major hurdles in promoting floriculture crops in the region. Thus, the current study reveals the status of lucrative enterprises in the area, identifying and highlighting the problems and challenges faced by the floriculture sector in the NER.