A study on agile project management with reference to its application for enhancement of business development outcomes

Abstract

The integration of agile project management into business development represents a significant shift in how organizations approach strategic growth. Traditionally confined to software development, agile methodologies have expanded across industries, offering a dynamic and responsive approach to managing complex projects. This literature review explores the evolution of project management methodologies, the principles and practices of Agile, its application in business development, and associated benefits and challenges. Drawing on academic research, industry reports, and case studies, this paper highlights how Agile enhances responsiveness, collaboration, and customer satisfaction in business development. The review also addresses challenges such as resistance to change, cultural shifts, and scaling Agile practices, offering insights for practitioners and researchers.