Employee satisfaction in urban co-operative banks of Kerala

Abstract

Employee satisfaction is a crucial factor in an organization's success, especially for banks, where motivated staff directly influence service quality and performance. This study explores the satisfaction levels of employees at Urban Co-operative Banks (UCBs) across Kerala, examining nine key aspects: Pay, Promotion, Supervision, Fringe Benefits, Contingent Rewards, Operating Procedures, Co-workers, Nature of Work, and Communication. A total of 240 samples were collected from the selected six Urban Co-operative Banks in Kerala. The researcher collected data from employees using a structured questionnaire based on the Job Satisfaction Survey (JSS) and analyzed it using composite indices, and percentages.The study reveals that employees at Urban Co-operative Banks generally feel moderately satisfied with their work. While some aspects received higher satisfaction ratings, the findings highlight areas needing improvement, such as recognition, communication, and career advancement opportunities. To boost employee morale, the researchers recommend implementing better recognition programs, enhancing transparent communication, and providing more opportunities for career growth. The findings offer valuable information for management to improve worker contentment and foster organizational progress in the UCB industry.