Study of market potential for mango international pre-school in PCMC area

Abstract

The study evaluates factors such as consumer awareness, customer preferences, and the impact of promotional activities, along with the demographic and geographic characteristics of potential consumers.Mango International Pre-School offers various programs, including Play Group, Nursery, Junior KG, Senior KG, and Day Care Center, emphasizing play-based learning, structured curriculum, well-trained staff, and safety measures such as CCTV surveillance.The study uses primary and secondary research methods to gather insights. Primary research involves surveying local parents to assess their admission decisions, preferences for online learning, and factors influencing their choice of pre-school. Secondary research includes reviewing published data such as articles, journals, and websites. The findings suggest that parents in the PCMC area prioritize updated knowledge, safety, and online support when choosing a pre-school for their children. The study highlights that Mango International Pre-School is favored due to its innovative learning approach, high-quality teaching methods, and a secure environment.Based on the findings, the study recommends that Mango International Pre-School continue to enhance its online presence and resources, improve its knowledge offerings, and expand brand awareness. The research also underscores the need to develop targeted marketing strategies to increase admissions and align services with customer expectations. Future research will delve deeper into the consumer admission process to better understand the factors influencing parents' decisions.This research provides valuable insights that can aid Mango International Pre-School in strengthening its position in the market, improving customer engagement, and ultimately driving business growth.