article Open Access
Developing strategies to maximize the outreach of PJTAU agricultural videos YouTube channel among the farming community of Telangana
International Journal of Agriculture Extension and Social Development · 2025 · Vol. 8(1) · pp. 516–519
Abstract
Videos serve as an effective electronic medium for raising awareness among farmers, motivating them, and influencing their behaviour towards adopting new technologies. YouTube, as a digital video platform, is widely utilized to educate farmers across the country. Professor Jayashankar Telangana State Agricultural University (PJTAU), located in Rajendranagar, Hyderabad, developed the
ICT in Developing CommunitiesInformation Retrieval and Data MiningAgricultural Development and ManagementOutreachAgricultureChannel (broadcasting)BusinessAgricultural scienceTelecommunicationsComputer scienceEconomic growthGeographyEconomics
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