Management and marketing strategy for goat milk sale in hotels of Sirohi district, Rajasthan

Abstract

This research paper explores the potential of goat milk as a niche product for sale in hotels within the Sirohi district of Rajasthan. The study delves into management and marketing strategies that can position goat milk as a premium offering to cater to health-conscious consumers and tourists. Through qualitative and quantitative analyses, this paper identifies the opportunities, challenges, and strategic recommendations for leveraging goat milk’s nutritional and cultural appeal in the hotel industry. The integration of goat milk into the hotel menus of Sirohi district presents an opportunity to enhance the local economy while meeting the rising demand for healthy and authentic food options. By addressing supply chain challenges and leveraging targeted marketing strategies, goat milk can become a flagship product in the region’s hospitality sector.