Direct, total indirect and substantial effects between profile of the young practicing farmers and their AIT association

Abstract

The present study was conducted in Anand, Kheda and Vadodara districts of the Middle Gujarat. Farmers of these districts are comparatively more innovative and have a higher interest in using Agricultural Information Technology in their everyday lives. A total of nineteen variables were subjected to path analysis and the study revealed that education had exerted a maximum direct and substantial indirect effect and achievement motivation had the maximum total indirect effect in the determination of the AIT association of the young practicing farmers.