Marketing strategies and market destinations of “Aramang” Nematopalaemon tenuipes, caught in Aparri, Cagayan

Abstract

The study on marketing strategies and market destinations of “aramang” Nematopalaemon tenuipes caught in Aparri, Cagayan was conducted to determine and understand the supply chain of aramang. It aims to identify the key actors, problems, causes, probable solutions and other factors that affect the sustainable resource utilization. The research utilized a questionnaire in the conduct of the study including Participatory Rural Appraisal (PRA) and Focus Group Discussion (FGD) to validate the data. Around 99 gatherers, 47 consolidators, and 60 processors from the 7 coastal villages of Aparri, Cagayan, Philippines. The results of the study showed that women play a vital role in the marketing of the Aramang. Gathering were male-dominated, married, and age ranges from 31-40 years old. Consolidators and processors are dominated by females, married, age ranges from 41-50 years old and 51-60 years old. Market flow of aramang, were focused on dried form either in local and international. Consolidators especially the brokers or local buyers, received the highest income, by selling their product from P 350.00-400.00/kilo. Buying price ranges from P150.00-320.00/kilo. Due to its high market demand, overfishing and exploitation of the resources are the issues faced by the aramang fishers alongside the unstable price of the commodity.