Measuring the efficiency of Babylon Banks banking performance and its impact on financial Sustainability

Abstract

The research addressed the study of the efficiency of banking performance of the Bank of babel as an independent variable and its impact on financial sustainability as a dependent variable, which is one of the modern topics of great importance, as the efficiency of banking performance contributes to achieving a balance between profitability and financial sustainability, which enhances the ability of banks to face economic challenges. The importance of financial sustainability stems from the fact that it is a basic indicator of the ability of financial institutions to continue achieving their goals in light of economic fluctuations. The research sought to measure the relationship between the efficiency of banking performance and financial sustainability by using a set of quantitative indicators such as cost to revenue, return on assets, return on equity, and capital adequacy ratio, during the period from 2016 to 2022, based on data from official annual reports. The research came out with a set of conclusions, most notably the existence of a significant positive impact of banking performance efficiency on achieving financial sustainability in the long term, while a limited effect appears in the short term. The study recommended the necessity of enhancing the efficiency of banking performance by investing in financial technology, developing human resources, and adopting balanced banking policies aimed at achieving sustainable financial growth.