Impact of all India radio Vyavasaya Patasala programme as perceived by the farmers in Andhra Pradesh

Abstract

The study was conducted during the year 2021-22 with an objective to assess the Impact of All India Radio Vyavasaya Patasala Programme (schools on Air). All the 13 districts in the state of Andhra Pradesh were selected for the study. A Variety of the topics were broadcasted through AIR programme starting from selection of variety including best management practices to till marketing of the produce relevant to agriculture and allied fields. A purposive sampling procedure was employed to select the sample. Results revealed that information broadcasted in AIR Vyavasaya Patasala programme was comprehensible (90.67%), trustworthy (86.67) and higher practicability (85.33%) as perceived by the farmers. Impact of the programme was measured in-terms of change in knowledge and adoption pertaining to agriculture and allied practices. As a result of the programme, more than half of the farmers had medium (54.00%, 58.67%) followed by high (31.33%, 24.00%) levels of knowledge and adoption of practices. Change in knowledge was experienced among the farmers through the various modes of presentation such as discussion followed by question and answers type. There were few impediments encountered by the farmers with highest mean score viz., publicity of the programme (55.08), accessibility (51.57%) and poor signals at village level in broadcasting the programme