article Open Access
The role of E-commerce in improving customer service: An analytical study of the opinions of a sample of customers of "Forever" company in Kirkuk city
International Journal of Research in Marketing Management and Sales · 2025 · Vol. 7(1) · pp. 07–19
Abstract
The current research aims to determine the role of e-commerce in customer service within the internet sector in Kirkuk Governorate. The study originates from a problem expressed through several intellectual and practical questions, with the main research question being:
Technology Adoption and User BehaviourSample (material)BusinessCustomer serviceMarketingService (business)Knowledge managementComputer science
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