Exploring the relationship between green innovation adoption and sustainability performance in nairobi’s star-rated hotels

Abstract

Green innovation adoption has become increasingly important in curbing the hotel sector’s environmental impact and satisfying environmentally woke customers. Therefore, the purpose of this study was to explore the effects of green innovation adoption on the sustainability performance of star-rated hotels in Nairobi City County. The current study applied cross-sectional survey research design, Complete enumeration method to collect data using questionnaires and observation checklist and was guided by the Resource-Based View Theory. This research incorporated descriptive statistics and multiple linear regression to predict the impact of green innovation adoption on sustainability performance as well as the moderating influence of environmental commitment on the relationship between green innovation adoption and sustainability performance. The study showed that green process innovation adoption, green organizational innovation adoption and green technology innovation adoption respectively had a significant positive regression coefficient on the sustainability performance of star-rated hotels in Nairobi County, Kenya while environmental commitment had no significant regression coefficient on the relationship between green innovation adoption and sustainability performance. The findings of this study concluded that most star-rated hotels had adopted green innovation that contributed to sustainability performance and contributed to understanding of green innovation adoption in the hospitality industry, its impact on sustainability performance by the policy makers and hotel managers. Therefore, hotels should invest and adopt green innovation to ensure achievement of sustainability performance.