Identifying ICT based information providers in the erstwhile Karimnagar district

Abstract

The present study was conducted to identify the agricultural information providers in the study area. ICT-based agriculture information providers play a pivotal role in disseminating crucial agricultural information to farmers through various digital platforms such as mobile phones, television, and SMS services. These providers serve as the conduits through which farmers access essential knowledge that can enhance their agricultural practices and improve yields. In the context of identifying ICT-based information providers, it's essential to understand the pattern through which farmers acquire information. By identifying information providers we can gain insights into the effectiveness and reach of different platforms in delivering agricultural information to farmers. The research was conducted in erstwhile Karimnagar district which consists of four districts at present 1. Jagitial 2. Karimnagar 3. Peddapalli and 4. Rajanna Sircilla, to identify the ICT based information providers to the farmers regarding agricultural information. For the research study 120 respondents were selected. Ex-post-facto research design was used. The sources of information providers are categorized into informal, formal, mass media and social media Among informal sources, the majority of farmers (55.00%) receive information regularly from progressive farmers. Regarding formal sources, the majority of farmers (25.00%) obtain information regularly from agricultural officers. Mass media sources show that the majority of farmers (32.50%) receive information regularly from mobile phones, while among social media platforms, the majority of farmers (47.50%) receive information regularly from YouTube.