Organic food products: A study of urban households’ perception

Abstract

This study investigates the perceptions of urban households in Kanpur Nagar towards organic food products, focusing on their health benefits, cost, quality, taste, health consciousness, variety, consumption frequency, and price variation. Organic food products are a holistic approach to farming and food production that prioritizes sustainability, health, and environmental stewardship. Understanding local consumer attitudes is crucial for promoting the adoption of organic food. A survey was conducted on 200 randomly selected respondents, and the data collected through the interview schedule method. The majority of respondents preferred consuming organic food items as a prestige signal in society and due to their nutrient-rich nature. Most respondents fully preferred certified standard products, while fruits, vegetables, milk, and their products were mostly consumed because they were good to very good but expensive. Most respondents frequently consumed organic food products. Consumer perception towards organic products relates to their eco-friendly nature and health benefits. However, high costs and limited availability of organic products are significant challenges. To raise consumer awareness of the key justifications for promoting organic food, which are primarily connected to environmental protection, it is essential to systematically educate and raise consumer awareness of these reasons. High costs and limited availability of organic products are significant challenges, and it is crucial to educate and raise consumer awareness of these reasons to promote organic food adoption.