Green entrepreneurship models for sustainable development: A review of government initiatives and outcomes

Abstract

“The greatest threat to our planet is the belief that someone else will save it” - Robert Swan. The need for eco-friendly products is increasing day by day as the consumers nowadays are concerned with sustainability and environment protection. Though the need for green products increases, today’s entrepreneurs focus move towards environment-friendly products. They have also identified their role in sustainable business for a brighter future of our society. Green entrepreneurship has the impact of bringing creative, environmentally friendly solutions to issues relating to the creation and use of goods and services. India, as fast-growing economy need more concerned about its environment because of its rapid industrialization. For this assistance as well as initiatives from the part of government is necessary. This study aims to know about how Indian government support such initiatives as well as what are the different innovative business models that incorporates both concepts of profitability and sustainability.