Understanding consumer psychology: A necessity to attain competitive advantage

Abstract

The consumer is the most elemental basis for any business organization nowadays hence, there is a need rises to understand their psychology behind purchase for a successful marketing experience and financial affluence. Consumer buying behaviour has been attracting the studies and interest of a large amount of commercial and academic group for a long time. The level of complexity of the process where the consumer buying can relate to has made the trend greatly difficult to be predicted and managed. The proposed research has carried out to find the complexity arises while product choice & consumption.