Suggestions from mango growers to overcome the constraints

Abstract

Marketing behaviour for farmers refers to the actions, decisions, and strategies they employ in the promotion, sale and distribution of their agricultural products. This behaviour encompasses a range of activities including identifying target markets, pricing products, selecting distribution channels, promoting goods and managing customer relationships. So, a study was conducted to know the marketing behaviour of mango growers in Kachchh district. Ex- post facto research design was used for this study. The study was conducted in four talukas of Banaskantha district and reveal suggestions from mango growers to overcome the constraints.