The role of digital governance in enhancing the organization’s reputation an analytical study of the opinions of a sample of employees at Tikrit University

Abstract

This study aims to identify the role of digital governance, through its dimensions, in the organizational reputation at the University of Tikrit.The study adopts the descriptive-analytical approach by collecting, analyzing, and tabulating data through a primary data collection tool (the questionnaire).The study relied on the opinions of a random sample of employees at the University of Tikrit, with a sample size of 279 individuals.The study reached a primary conclusion that digital governance, through its dimensions, significantly enhances the organizational reputation, with an influence rate of 87%.It was found that the dimension of digital accountability had the most substantial impact on organizational reputation, highlighting the importance of adopting digital governance across all aspects of universities, including the University of Tikrit.This can be achieved through accountability, transparency, and digital participation.Therefore, the study recommends implementing digital governance in Iraqi universities to build trust, reduce administrative corruption, and enhance the organizational reputation.