Constraints and strategies for enhancing bamboo craft production and marketing in Narayanpur district of Chhattisgarh: A comprehensive analysis

Abstract

This study investigates the constraints experienced by bamboo craft markets and suggests measures for improving the production and marketing of bamboo products in the state of Chhattisgarh, with a focus on the Narayanpur district. The research was conducted at the Chhattisgarh Handicraft Development Board Narayanpur, the sole bamboo craft center in the district. A sample of 50 artisans was selected from various income categories, and their household characteristics were analyzed. The study identified key constraints in both production and marketing. In production, high labor costs, limited availability of raw materials, insufficient training centers, financial constraints, and poor economic conditions were significant challenges. In marketing, poor infrastructure, high commission charges, competition from low-cost products, lack of market linkages, and insufficient market information were prominent issues. The study utilizes Garrett’s ranking technique to analyze these constraints. Based on the findings, the study recommends improving training opportunities, providing financial support, and enhancing market linkages to boost the competitiveness and sustainability of bamboo craft production in Chhattisgarh.