Role of agri-tech and e-commerce in transforming mango cultivation in Bihar

Abstract

Mango cultivation in Bihar, a significant contributor to the state's agricultural economy, faces challenges such as traditional farming practices, inadequate market access, and post-harvest losses. The integration of Agri-Tech and e-commerce has emerged as a transformative solution, addressing these issues through innovation and technology. Agri-Tech platforms provide advanced tools like precision farming, disease monitoring, and weather forecasting, enabling farmers to enhance yield and quality. Additionally, digitized supply chains reduce inefficiencies, while e-commerce platforms connect farmers directly with consumers and businesses, bypassing intermediaries. These solutions ensure fair pricing, timely payments, and expanded market reach, including global export opportunities. Moreover, initiatives like blockchain-based traceability enhance consumer trust in mango quality and safety. Government support, in the form of policies and subsidies, plays a crucial role in facilitating the adoption of these technologies. However, challenges such as digital literacy, infrastructure deficits, and financing need to be addressed to maximize potential benefits. This study highlights the pivotal role of Agri-Tech and e-commerce in transforming Bihar’s mango cultivation, creating a sustainable model that increases farmer income and ensures consumer satisfaction. A collaborative effort involving farmers, policymakers, and technology providers is essential to scale these innovations and position Bihar as a leader in mango production.