Digital consumer rights: Navigating the challenges of e-commerce in India

Abstract

The rapid expansion of e-commerce in India has revolutionized consumer behavior and purchasing patterns, offering convenience and access to a wide range of products and services. However, this digital landscape presents significant challenges that can jeopardize consumer rights, such as data privacy concerns, fraudulent practices, and misleading advertisements. This paper explores the critical dimensions of digital consumer rights, examining the legal frameworks governing these rights, the roles of regulatory authorities, and the importance of consumer education and awareness. It highlights the challenges faced by digital consumers and provides recommendations for strengthening protections in the e-commerce ecosystem. By promoting awareness and implementing effective grievance redressal mechanisms, stakeholders can empower consumers, foster trust in digital transactions, and ensure that their rights are upheld in an evolving digital marketplace.