Entrepreneurial traits: Insights from rural dairy farming communities

Abstract

Dairy farming serves as a vital component of rural livelihoods in India, ensuring consistent income, better nutrition, and reduced unemployment. Entrepreneurs, as key drivers of economic growth and innovation, play a pivotal role in maximizing the potential of the dairy sector. This study assessed the entrepreneurial behavior of dairy farmers in the Panagar block of Jabalpur district, Madhya Pradesh. Utilizing a purposive sampling method, eight villages were selected based on training provided by the Krishi Vigyan Kendra (KVK). A total of 120 farmers (60 trained and 60 untrained) were evaluated. Findings revealed that 68.33% of trained farmers exhibited medium entrepreneurial behavior compared to 51.67% of untrained farmers. Trained farmers also demonstrated superior performance in key entrepreneurial traits such as decision-making, risk orientation, and innovativeness.