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Abstract

Dairy products with value added are unprocessed agricultural goods that have undergone modifications or enhancements to increase their market value and shelf life.Cheese, paneer, ghee, yoghurt, and probiotic drinks are examples of value-added products.These goods are produced by modifying and enriching them through the addition of additives, microbial fermentation, or simple mixing with liquid milk.Milky Mist products, which have become standards in the dairy industry.Milky Mist delivers the greatest paneer that is smooth, creamy, and kept fresh in a multilayer thermoforming package and also other products in well fulfilled manner.This study is to determine the retailers' opinion about various dairy products and the high-demand value-added dairy items at Milky Mist Dairy Food Private Limited in Madurai.147retailers participated in the survey, which was gathered via a structured questionnaire.Utilizing statistical methods like the Chi square, Crosstab, Multiple Responses, and Frequencies, the data is analyzed.The data reveals that sales of Milky Mist value-added dairy products have pleased the retailers.When buying Milky Mist value-added dairy products, retailers primarily consider quality, prompt delivery, and consumer preference.