Marketing management and its impact on the financial performance of a sample of private banks in Iraq

Abstract

The study aims to address a series of issues, including (Is there an influence of marketing management on financial performance in private banks?). What is the nature of that impact? Was the influence bad or positive? The significance of research is highlighted by understanding and measuring the extent of the impact of marketing management on the financial performance of Iraqi private banks, and these data highlight the importance of analyzing the relationship between marketing management and the financial performance of a sample of Iraqi private banks. The study began with the premise (that there is a statistically significant association between marketing management and the financial performance of a sample of Iraqi private banks). To test the study hypothesis, the statistical model was estimated using a basic autoregressive model. He came to a number of findings, the most important of which was that the results of the multiple linear regression analysis revealed a statistically significant influence link between the independent variable (marketing management) and the dependent variable (financial success).