Showcasing the Chak De! Effect: A clarion call for reinforced sports coverage

Abstract

Sports is a way of life for many people, all over the world. There are many people who dedicate their whole lives to the practice of sports. Many are the sacrifices they have had to make for their dreams. In India, sports is a factor that often invokes nationalistic fervour. However, it is very rare that the struggles and feats of our sportspersons get rightful exposure through any medium. When, occasionally, a film or an article gets into public attention, the impact can be tremendous. Such is the imprint left on Indian society by the film Chak de! India. The title song of the film has become the unofficial sporting anthem of our country. This article serves to highlight the necessity of giving rightful coverage to the efforts and accomplishments of our sportspersons.