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Factors influencing consumer buying behavior towards Aloe vera products
International Journal of Agriculture Extension and Social Development · 2024 · Vol. 7(11) · pp. 01–03
Abstract
This study aims to explore the factors that influence consumer buying behaviour towards Aloe vera products in Sirsa District, Haryana. The analysis is based on data collected from 100 respondents and provides insights into key drivers like brand, price, quality, and advertising. The results reveal the preferences of consumers and the importance of brand reputation in purchase decisions.
Phytochemistry and biological activity of medicinal plantsAloe veraBusinessFood scienceTraditional medicineChemistryMedicine
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