Marketing behaviour of oilseed growers

Abstract

Marketing behaviour of oilseed growers play critical role in maximization of their crops profit. The present study entitled “Marketing behaviour of oilseed growers” was conducted in Ausa, Nilanga and Latur tehsils of Latur district of Maharashtra state. A sample of 120 respondents was drawn randomly from 12 villages. From each village 10 oilseed growers were chosen from selected villages. Ex-post facto research design was followed in present investigation. The results of the study revealed that majority (68.33%) of the oilseed growers had medium level of marketing behaviour followed by 16.67 per cent of oilseed growers had high level of marketing behaviour and 15.00 per cent of oilseed growers had low level of marketing behavior with medium planning orientation (68.33%), medium production orientation (68.33%), medium marketing orientation (70.83%), medium decision making ability (59.17%), medium risk taking ability (46.66%), medium innovativeness (65.00%).