Strategic coherence and its role in reducing strategic drift: An analytical study of the opinions of a sample of Tikrit university leaders

Abstract

This study seeks to elucidate the function of strategic coherence, encompassing its dimensions of organizational excitement, organizational founding, and organizational synergy, in mitigating strategic drift, characterized by diminished communication, inadequate strategic flexibility, and performance decline. The research problem lies in the occurrence of drift in strategic areas in the current business environment and finding appropriate ways to solve it. Two main hypotheses are developed with sub-hypotheses to measure the level of correlation and impact through the analysis of the relationship between these variables. The University of Tikrit (represented by university leaders) is selected to be the field of the study and test its hypotheses. The questionnaire form is utilized as a main tool for collecting the data related to the study. The census method of the study population is used. In addition, many statistical means are used, such as standard deviation, arithmetic mean, and modeling of the structural equation using statistical programs (SPSS.var.29 and AMOS.var.26). The study ultimately suggests that strategic coherence correlates with and significantly influences strategic drift, in addition to offering a series of recommendations.