Understanding motorcycle tourists’ preferences, satisfaction and intentions in the Trans Himalayan landscape

Abstract

Motorbike tours, particularly to the Himalayas' cold, rugged mountain regions, require significant courage and a unique interest. This study aims to understand motorcycle tourists' activities, destinations, routes, and accommodation preferences, while also exploring their satisfaction levels with motorcycle tourism experience. The research is based on a survey of 400 motorcycle tourists in the trans-Himalayan regions of Spiti and Kinnaur in Himachal Pradesh. The findings reveal a great level of satisfaction with the landscape beauty of the region and the adventure of riding. Riding a scenic route is among the top preferences of tourists. Tourists prefer clean and hygienic home-stays. However, they express dissatisfaction with the services provided by travel agents and bike rental companies. Still motorcycle tourists have strong revisit, positive experience sharing, and recommending intentions and Instagram is the most preferred platform to share experiences.