Perception of farmers on social media in fertilizer marketing: A case study in Nalgonda district

Abstract

The study entitled “Perception of Farmers on Social Media in Fertilizer Marketing – A case study in Nalgonda district” has been conducted in Miryalaguda region, Nalgonda district of Telangana state. It is one of the major producers of rice in the Telangana state and there is a large market for fertilizer business. The study was attempted to know the demographics, perception towards uses of social media marketing by farmers. One hundred twenty farmers participated in the study. The study revealed that the average score for social media was found to be highest for WhatsApp, YouTube and lowest for LinkedIn in the promotion of agricultural products. Larger part of the farmers was depending on traditional marketing due to lack of knowledge in social media marketing was the main constraint found in the study area.