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Abstract

The Indian market size reached INR 2.4 Billion in 2023.Increasing disposable income, growing economy, urbanization, and heavy investments in the dairy sector are all contributing factors for the growth of the Indian yogurt market.The yogurt market in India remained highly competitive in tension with traditional Indian dishes like curd, mishti doi, and shrikhand.The majority of Indians are more vulnerable to buying these customary products over yogurt, resulting in slower market growth rate.India is predominantly a dairy consuming country and the sales of yogurt continued through unorganized retailing (local Kirana shops).Correspondingly, the yogurt market in India is majorly dominated by unorganized retailing as a large number of individuals are still short of resources and lives in rural areas, where the availability of yogurt is nearly through unorganized retailing.Yogurt consumption is increasing as a result of launch of new probiotic product lines, its high protein content, ability to boost the immune system, increase metabolism, and ability to enhance digestion.