Study on marketing of potato in Alipurduar district of West Bengal

Abstract

The project title “A Study on Marketing of Potato in Alipurduar District of West Bengal” was carried out under the guidance of Mr Pritesh Diwedi. Alipurduar district was purposely selected due to production of Potato is at commercial level. Multi - stage random sampling procedure was followed to select respondents. Out of 6 blocks of Alipurduar district Alipurduar block-I was selected purposely based on number of respondents was doing Potato farming. 10 villages were selected randomly. The number of Potato growers interviewed was 100 which were divided into Four groups (Marginal, small, medium and large) later on. The number of respondents were selected randomly in each random 10 villages. A structured schedule was used to collect the data through survey method. When conclusion was drawn there were it is seen that marketing channels in Potato marketing, which helped to calculate total marketing cost, marketing margin, marketing efficiency and price spread. The constraints were also discussed with growers and suggested some suitable measures. This present study pertains to the agriculture year 2022-2023.