Sanskrit in the digital age: Bridging ancient heritage with modern advertising and brand networking

Abstract

This paper explores the innovative integration of Sanskrit, one of the world's oldest languages, into modern online media, advertising, and brand networking. By examining historical perspectives, contemporary case studies, and technological advancements, the study highlights how the use of Sanskrit language helps enhance brand identity and consumer engagement, for India based products in the international markets. The research recommends prioritising the language's cultural authenticity and its potential to differentiate brands in a crowded digital marketplace. Furthermore, it analyses the role of digital tools, AI, and social media in facilitating the use of Sanskrit, while addressing the challenges and opportunities this integration faces. The findings provide valuable insights for academia, researchers, branding experts, and AI developers, emphasising the intersection of cultural heritage and modern technology in creating compelling brand narratives.