Production and marketing of different products produce by SHGs working in MG-RIPA Sherikhedi, Raipur, Chhattisgarh

Abstract

The MG-RIPA Program was started on 2 Oct 2022 in Chhattisgarh state. In Phase 1, 300 RIPA will be started in year 2022-23. Rs. 600 crore budget has been approved. By launching the scheme, a big leap was taken towards realizing Mahatma Gandhi's dream of rural self-sufficiency and sustainable growth. A major highlight of this occasion was the reveal of the 'Rural Industrial Park Logo (RIPA)', which represents the essence of industrial advancement in rural areas. A self-help group is a financial intermediary committee usually composed of 12 to 25 local women between the ages of 18 and 50. Self Help Groups (SHGs) are small groups of poor people. The members of an SHG face similar problems. They help each other, to solve their problems. SHGs promote small savings among their members. The savings are kept with the bank. This is the common fund in the name of the SHG. Major production constraints were observed for SHG’s Difficulty in procuring raw material, not getting adequate and timely supply of finance, Lack of knowledge about the production method, Non availability of raw material timely. Major marketing constraints were found Lack of marketing channel, Product price demanded by the retailer/consumer is low, Difficult to compete with MNCs product in the market, Lack of market information. On the basis of findings, it was recommended that they should be provided proper training related to credit, marketing, production etc., They should aware of different media’s of advertisement, They should use different ways to increase the grade of the products to attract the consumers towards their product, They should reinforce their marketing and packaging policies. Major production constraints were observed for SHG’s Difficulty in procuring raw material an average score of 84.52 and a Garrett value of 30, not getting adequate and timely supply of finance an average score of 76.32 and a Garrett value of 35, Lack of knowledge about the production method an average score of 72.35 and a Garrett value of 38, Non availability of raw material timely an average score of 48.26 and a Garrett value of 50. Major marketing constraints were found Lack of marketing channel an average score of 81.52 and a Garrett value of 32, Product price demanded by the retailer/consumer is low an average score of 75.48 and a Garrett value of 36, Difficult to compete with MNCs product in the market an average score of 46.32 and a Garrett value of 51, Lack of market information an average score of 52.36 and a Garrett value of 48. On the basis of findings, it was recommended that they should be provided proper training related to credit, marketing, production etc. They should aware of different media’s of advertisement, They should use different ways to increase the grade of the products to attract the consumers towards their product, They should reinforce their marketing and packaging policies.