Satisfaction of black gram cultivation farmer with secondary nutrients and factors influencing their purchase decision in Konaseema district of Andhra Pradesh

Abstract

This study investigates the satisfaction levels of Black gram cultivation farmers with secondary nutrients and the factors influencing their purchase decisions in the Konaseema district of Andhra Pradesh. Analysis reveals that most farmers are aware of secondary nutrients, with 90% familiar with these products, and express high satisfaction with their usage. Socio-economic characteristics, such as age, education, and landholding size, significantly impact adoption patterns. Calcium is the most utilized secondary nutrient, while Magnesium and Sulphur are used less frequently, indicating a need for improved education on their benefits. Price, quality, and brand reputation are key factors influencing purchase decisions. Recommendations include targeted educational campaigns, subsidized programs, and enhanced distribution channels to improve adoption and agricultural productivity. This study highlights the potential for increased secondary nutrient usage to boost crop yields and support sustainable agriculture in the region.