Predictor variables of social media addiction among emerging adults

Abstract

This study investigates predictor variables of social media addiction among emerging adults. Study was conducted in the Dharwad district of Karnataka State, India. The research, conducted during 2020-21 and around 80 students from two arts colleges studying I year and II year and eighty students from two science colleges studying in I year and II year were selected. Social media addiction tool by Tutgun and Deniz (2015) was used to assess social media addiction levels. Results indicate that a nearly half of the students had high level of social media addiction. It was shown that stream, number of apps used and time spent on social media were significant predictors of social media addiction among emerging adults.