Agri management behaviour of rural youth towards agribusiness

Abstract

“Agri–business is a concept of economics which includes total sum of all activities involved in the manufacturing and distribution of farm supplies production operations on the farm and the storage processing and distribution of farm commodities and items made from them. The pivotal role of agribusiness at the nexus of agriculture and the rural sector cannot be understated. This stems from its potential to significantly impact employment rates, income levels, poverty alleviation, and the fulfillment of Corporate Social Responsibility (CSR) obligations through essential infrastructure. Therefore, keeping all this in mind the present study was undertaken with the objective to explore the Agri business management behaviour of Agriprenuers towards Agribusiness Activities. The study was conducted in four districts of Haryana state where Agri Business Centers were located. Thus from Bhiwani, Jind, Hisar, and Kurukshetra districts a sample of 240 rural youth from 16 villages formed the sample of the study. It was found that Majority of rural youth exhibited a moderate level of planning orientation, production orientation and moderate proficiency with respect to market orientation. Self confidence level of most of them was of moderate level. While, 52.51 percent rural youth had high proficiency level for utilization of available assistance.