Design interventions: A pathway to elevate tharu applique

Abstract

This research paper explores design interventions to enhance the marketability of Tharu appliqué products. Tharu appliqué is a traditional craft practiced by the Tharu tribes in the Terai region of India and Nepal. While rich in cultural significance, the craft faces challenges in the modern market. This study aims to document the craft, analyze the socio-economic conditions of artisans, and propose design interventions to improve product marketability while preserving cultural heritage. The research highlights the potential for product diversification, modern design integration, sustainable practices, and effective marketing strategies to revitalize this traditional craft.