A study on difficulties faced by women entrepreneurs trained by AWAKE NGO for establishing their enterprise

Abstract

Women in India have experienced a transformative shift, engaging actively in education, politics, and entrepreneurship, challenging traditional gender roles. Despite ongoing challenges like gender-based violence, their increased access to education empowers them to contribute significantly to society and the economy. Entrepreneurship offers both benefits and drawbacks, with women facing challenges in areas like finance and marketing. A study is underway to examine the specific hurdles encountered by women entrepreneurs trained by AWAKE NGO as they establish their enterprises. In 2023, a study in Bangalore used an ex post facto research design to examine the challenges encountered by women entrepreneurs trained by AWAKE NGO over the past 5 years as they launched and established their enterprises. The research was carried out with 60 respondents. The results showed that, getting low profits was the major financial drawback followed by lack of knowledge about bank loans. With respect to marketing constraints lack of transportation facilities ranked the highest position. Non- availability of skilled workers was the top ranked Production and labour related constraints and lack of leisure time was the more affected personal constraints.