Managerial behaviour of the Agri Start-ups: A case of Punjab and Telangana States of India

Abstract

Most of the people in India rely on agriculture for their livelihood. This industry accounts for roughly 14-20% of the economy's overall GDP and employs around 60 per cent of the nation’s population. The study followed a descriptive research design. A sample size of 20 start-ups, 10 start-ups each from Punjab and Telangana state, using simple random sampling was selected for the study. Major findings include majority of the Agri start-ups in Punjab and Telangana provide employment to less than 10 employees. Majority of the Agri start-ups in Punjab and Telangana had a medium level of employment generation. Slightly less than three fourth of the agripreneurs of Punjab and Telangana had a medium level of information seeking, information evaluation and information storage behaviour. It is found that most of the agripreneurs of Punjab and Telangana had medium information management orientation and high level of leadership ability.