A study on profile characteristics, communication behaviour and constraints faced by the beneficiaries of Beti Bachao Beti Padhao scheme

Abstract

The scheme Beti Bachao Beti Padhao was launched by Prime Minister Sri Narendra Modi, on 22nd January 2015 which means “save the daughter, educate the girl”. The scheme was launched in Haryana because of its lowest female to male sex ratio in the country (775:1000). The scheme aims to improve girl child enrollment in schools, sex ratio, and their rights. An ex-post facto research design was used. The state Andhra Pradesh, district Prakasham, and four blocks from the districtwere selected purposively because of their low Child Sex Ratio. Two villages from each block and 10 respondents from each village were selected randomly constituting a sample of 80 respondents. The data was collected through personal interview with the help of a structured interview schedule. Findings revealed that the majority were middle aged (52.50%) belonging to OBC (40.00%) with education up to secondary level (25.00%) and parent education was primary level (40.00%). Most had occupation as daily labor/ agriculture and allied activities (27.50%) and an annual income of 50,000 to 1,00,000 rupees (36.25%). A large portion of the respondents had up to 2 children (57.50%) with 1 girl child (40.00%). The majority had a medium level (71.25%), followed by high level (15.00%) of communication behaviour. Major constraints faced by them were lack of seriousness among the policy implementers as well as machinery workforces, lack of proper implementation of awareness programmes and poor fund rotation chain in case of socio-cultural, technical, and economic constraints, respectively.