Developing a conceptual framework for maternity apparel manufacturing in Kenya

Abstract

This study explores the need for appropriately fitted maternity clothing for pregnant women, emphasizing the significant physical changes they experience. Regular clothing becomes unsuitable due to varying anthropometric changes across trimesters, necessitating maternity apparel that accommodates the changes. Previous research highlights the challenges in accommodating diverse body morphologies and stresses the importance of anthropometric data in creating effective size charts. This study aims to develop a conceptual framework for maternity apparel manufacturing in Kenya, utilizing localized anthropometric data to ensure well-fitted garments. Through a mixed-methods approach, the research collects and analyzes detailed body measurements from Kenyan pregnant women and integrates insights from local apparel manufacturers. The findings underscore the necessity of trimester-specific size charts and advocate for a structured manufacturing process that enhances garment fit and consumer satisfaction. The proposed framework promises to standardize production, support a competitive local industry, and improve the overall maternity clothing experience for Kenyan women.