Active customer contribution to revenue levels at PT. Indosat

Abstract

This research aims to analyse the contribution of active customers to the level of income at PT. Indosat, the loading telecommunications service provider company in Indonesia. The research uses secondary data in the form of financial and operational reports of PT. Indosat from 2014 to 2023. The research results show that the number of active customers of PT. Indosat continues to increase from 603.000 customers in 2020 to 629.000 customers in 2021 and reaching 1.022.000 in 2020. This increase in the number of active customers contributes significantly to increasing PT. Indosat. Therefore, companies need to continue to innovate in providing services that suit customer needs an carry out effective marketing strategies to attract and retain active customers.