The impact of strategic architecture on organizational prestige: Exploratory research in the Baqubah Municipality Directorate

Abstract

The research aims to reveal the effect of the strategic architecture variable as an independent variable with its six dimensions: (future vision, customer centricity, harmony, knowledge management, dynamic capabilities, and organizational structure) on the organizational prestige variable as a dependent variable with its two dimensions: (Internal organizational prestige and external organizational prestige), among a sample of workers in the Baqubah Municipality Directorate. The research raised a fundamental question: What is the effect of strategic architecture on organizational prestige among a sample of workers in the Baqubah Municipality Directorate? The research seeks to prove the existence of two correlations and influences between strategic architecture in its dimensions and organizational prestige in its dimensions in the Baqubah Municipality Directorate, and we adopted the descriptive analytical approach. On the basis of this, the questionnaire was used as the main research tool in order to measure the level of application of the research variables. The study sample was random with (260) workers. To address the research problem, a set of statistical methods was adopted using (AMOS.V.24 & SPSS.V.26). It has been shown that there are two significant correlations and influences between strategic architecture in its dimensions and organizational prestige in its dimensions among a sample of workers in the Baqubah Municipality Directorate.