Information processing behaviour of turmeric growers in Pappireddipatti taluk of Dharmapuri district in Tamil Nadu

Abstract

Turmeric is scientifically known as Curcuma longa. It belongs to the family Zingiberaceae. Information processing behaviour referred to the reaction of farmers when they received new information of farm practices and way of processing them for use. The study was conducted in Pappireddipatti taluk of Dharmapuri district in Tamil Nadu. Communication helps in imparting training to people, organizing community and farm related process and coordinating various activities. Pappireddipatti taluk is selected for this study purposively. Major turmeric producing villages in Pappireddipatti are Venkatasamuthiram, Menasi, Molayanur, A. Pallipatti, Bommidi and Devarajapalayam. Sample size of 120 respondents was selected by using proportionate random sampling technique. The data were collected by personal interview utilizing a well structured and pre-tested interview schedule. The collected data were tabulated and analyzed using appropriate statistical tools. In this investigation, majority of the respondents made discussion with the family members, friends, relatives, neighbours and informed to family members to keep in mind & asked them to remember respectively.