On the English translation of health and wellness tourism publicity texts in Panzhihua city from the perspective of eco-translatology

Abstract

In recent years, Panzhihua City in China has made significant efforts to develop as a wellness-oriented city with abundant sunshine. The government has been focusing on developing health preservation tourism and hosting international sports events, attracting numerous foreign tourists. Publicity texts in tourism are vital for promoting tourist destinations, enhancing their image, conveying information, increasing knowledge, and fostering communication and cooperation. This study adopts an eco-translatology perspective to analyze Panzhihua City’s publicity texts in health and wellness tourism across three dimensions: linguistic, cultural, and communicative. The analysis could help standardize the translation of tourism-related texts, consequently enhancing the city’s tourism image.