Marketing behaviour of coconut growers in the Tumkur district of Karnataka

Abstract

The present study on marketing behaviour of randomly selected 120 coconut growers from Tiptur, Turuvekere, Chikkanayakanahalli and Sira taluks of Tumkur district was conducted during the year 2022-23. The research objective was to study the marketing behaviour of coconut growers. The findings revealed that half of the coconut growers (50.00%) in Tiptur taluk fell under the high level of marketing behaviour. Whereas significant number of coconut growers (73.33%) in Turuvekere taluk fell under the medium level of marketing behaviour. Two-fifth (40.00%) of coconut growers of Chikkanayakanahalli and more than two third (70.00%) of coconut growers of Sira taluk fell under the low level of marketing behaviour. Thus, among the overall coconut growers more than two-fifth of coconut growers (40.83%) fell under medium level of marketing behaviour followed by low level of marketing behaviour (30.83%) and then followed by high level of marketing behaviour (28.34%). The Kruskal-wallis one-way ANOVA applied to know the significant difference in the marketing behaviour of coconut growers among the taluks, showed that there is a significant difference in the marketing behaviour among coconut growers of selected taluks significant at one per cent level with H-value of 31.46.