Exploring socio-cultural barriers and coping mechanisms: A study of challenges faced by women entrepreneurs in Satna District, Madhya Pradesh

Abstract

Women play crucial roles in enhancing the economic conditions of any nation. In countries like India, which are in the developmental phase, policymakers have long emphasized the economic empowerment of women. Encouraging women entrepreneurship is essential for fostering sustainable development and ensuring steady economic progress. Despite numerous efforts to support women entrepreneurs, they encounter various obstacles in managing their businesses, spanning from traditional to contemporary challenges. This study focuses on the issues and limitations experienced by women entrepreneurs specifically in the Satna district of Madhya Pradesh, involving a sample size of 120 women entrepreneurs. The research reveals that significant challenges faced by these entrepreneurs include a lack of technological proficiency, marketing difficulties, insufficient financial backing, and inadequate management skills, among others.