A study on marketing of vermicompost in Mirzapur district of Uttar Pradesh

Abstract

The study entitled “A Study on Marketing of Vermicompost in Mirzapur District of Uttar Pradesh” In this study, primary data was collected from Majhawa block of the district. 5% of the villages were selected from the selected blocks, 10% of the survey participants were selected from the selected villages, and the selected participants were divided into five groups according to land ownership: marginal, small, semi-medium, medium and large, and the research was conducted. During the research, it was observed that there were two business methods for vermicomposting in the study area. Channel 1 (producer-consumer) and channel II (producer-retailer-consumer). This study evaluated business margins, communication costs, business efficiency, and constraints of participants in the vermicomposting industry. In channel I, marketing margin is 59.85%, price spread is 40% and marketing efficiency is 148.9%. In channel-II, marketing margin is 25%, price spread is 63.5% and marketing efficiency is 133.33% respectively.